Last Mile Mobility meets automotive





Businesses on the move

2020 has had a drastic impact on the way we think about travelling and getting to our destination. Last Mile Mobility is not the first thing on most peoples' minds when thinking of the automotive industry, yet for those who dare to think outside of the box there lies an opportunity to become a complete mobility provider!

With the introduction of Electric Vehicles we have entered a completely new era that has had a large impact on the sales and after-sale activities of manufacturers, importers and dealers alike. When taking a look at the statistics and after-sales revenue it becomes apparent that Electric Vehicles require far less maintenance and replacement of components when compared to conventional vehicles.

The business strategies of importers and dealers are evolving. Moving away from merely selling and maintaining the vehicles themselves and becoming total mobility providers, taking up things such as private lease, electric bikes, car sharing and other new automotive concepts.

Over the past few years there has been a rise in Electric Scooter Sharing in some of the larger European cities. However, whilst a commendable concept in theory, some of these cities are now facing somewhat of a mess as piles of abandoned scooters are being left on many a street corner. The rough way in which these public transit solutions are treated does not appear to make them a sustainable long-term implementation. Much in the same way that people prefer owning a private car, they would also rather own a Personal Electric Scooter to carry them on the last stretch of their journey. Herein lies a smart innovator's opportunity.

THE PERFECT MATCH OF CAR AND PERSONAL ELECTRIC SCOOTER

Within the automotive sector manufacturers, importers and dealers have become highly adept at identifying transportation needs and providing the right car for the right client. Now consider combining that car with an electric scooter, neatly folded in the luggage compartment which can be used to complete that last leg of the journey. Providing that extra bit of convenience and mobility in hard-to-navigate urban areas where a car simply can't take you.

THE POTENTIAL OF A COMPLETE SOLUTION

Last Mile Transportation is something that is expected to grow tremendously within the coming 10 years. While it is unlikely to completely supplant the most widespread mode of transportation, the car; the two are becoming more and more intertwined. Are you prepared to innovate your business and provide a complete mobility solution for the long haul?